About Us

Welcome to the Occult! 💀


Established in Los Angeles in 2018 Eye Fancy Beauty. specializes in Vegan and Cruelty-Free cosmetics with a dark twist. With the launch of The Occult Collection we sought to bring together a community of creatives who all had one thing in common, we didn’t fit the cookie cutter image of what beauty is “supposed to be”. We brought together the unusual, the Occult, our love for the craft, and a dash of cute to make our own kind of magick.


We believe the most important part of “Beauty” is to Be U. Unapologetic. Unique. Unforgettable.